Tenacity Magazine caught up with Maeshibe Marema who is the founder of Maeshibe Coffee to share with us her journey of creating her own coffee brand. Maeshibe narrates a personal story of identity which is inspired by the aroma that brings “a sense of belonging.” We learn about her business and challenges along the way.
Maeshibe Marema is a 31-year-old, born and bred in Zebediela, Limpopo Province. Growing up in a village with lack of basic amenities, general apathy and all social ills was never easy. I could have easily been a statistic as most children from rural areas are. However, I was determined to break the norms and go beyond the society’s ceiling for a village girl. I never wanted my socio-economic background to define my destiny and I was motivated to succeed. I won numerous silver medals on national levels as a poet and performing in dramatic arts. Maeshibe is a philanthropist involved in initiatives that gives back to the disadvantaged communities and individuals.
I completed my matric at Lehwelere Matlala Secondary School with good grades and enrolled at Capricorn FET College. College was not my first choice but a combination of factors led to me going to an FET College instead of University. I had little information about funding and I knew my parents will not afford University fees. The least they could afford was a College tuition and therefore I enrolled and completed my National Diploma on record time and graduated. My dream is obtain PhD degree before the age of 40 and I am continuing my studies towards achieving this dream.
On the 17th of August 2019 i celebrated my birthday and launched my own coffee brand called Maeshibe. I love coffee with passion and it only made sense for me to start my own coffee brand.
I was driven by passion and the love I have for coffee. I wanted something that will last for generations to come. Something that is a household brand and can be consumed anytime of the day and by anyone. I want to break the stereotypes that says coffee is for certain racial groups. I could have done other things because coffee is uncommon, but instead I did my research on coffee and decided to start my own business. I also wanted to create employment for other people because I see what unemployment does to young people.
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